"Social media” are widely used today to share information and stay in contact with audiences around the world. While Members of the personnel can make use of social media for many different purposes, the lines between private and public, personal and professional are often blurred. Guidelines are provided below on how best to use social media, personally and professionally.
CERN's values and CERN Code of Conduct underpin these guidelines, which apply to all CERN contributors (i.e. staff members, fellows, apprentices, associates, users or students), who comment professionally or privately about their activities at CERN using social media.
- Responsibly: your online content stays public and can be republished by others. Make sure you are comfortable with what you are posting before you put it online;
- Correctly: posts claiming to be news or information should be based on facts. Fact check the statements before posting and don't be fooled by the abundance of opinion-based "facts" on the web, when sharing or reposting;
- Clearly: try to avoid scientific jargon or slang when addressing a wide audience;
- Reasonably: show your passion, but avoid overposting;
- As yourself: be honest about your identity, expertise and role at CERN. Always point out that you post in your personal capacity, and your statements will remain personal and cannot be regarded as representing CERN's official position. If necessary, add an appropriate disclaimer.
- To content with links rather than copy-pasting content directly into a post. Information can then stay updated on the source website;
- To external sources, products or services with caution as you may imply CERN endorsement;
- To firstname.lastname@example.org if you have Social Media queries.
- CERN's rules, i.e. the CERN Code of Conduct, CERN Computing Rules and, for CERN personnel, the Staff Rules and Regulations;
- CERN's reputation: be aware that your actions can affect how CERN is perceived;
- CERN's logo: the use of the CERN logo is legally protected. It should not appear in any of your postings and/or any personal social media site;
- Privacy: check privacy settings, limit personal details, respect off-line conversations. Posting personal identifiable information may raise safety and security concerns;
- Confidential information: include only public information. Do not share information that is confidential and/or internal to CERN or that could have security or commercial implications;
- Intellectual property: copyrights, trademarks, NDAs, financial disclosure and false advertising. If you upload material, including photographs, you must ensure that you have the necessary rights to this material before uploading;
- Differences in opinion: handle debates and criticisms constructively;
- The well-being of others: avoid posting or encouraging offensive comments;
- Official communications: you need to have proper authorisation from your Department Head, Experiment, or the CERN Communications group to speak officially on behalf of CERN;
- A reasonable balance of social media activities with your work commitments (and your home life!).